Application release process, or in fact software development process, as a release is the final stage of application development, is not an easy thing. Books and IT websites discuss many approaches and each has its supporters and opponents. On the one hand, you have product owners, project managers and customers who want a ready-to-use application as soon as possible. On the other hand, we developers and testers, would like to release an application of the highest quality, which may affect the delivery time. Balancing these needs is a hard nut to crack. Usually, both sides need to make some compromises to establish a common way of working. For developers and testers, it involves answering several questions concerning software development methods, skills, use of manual or automated testing, and storage of test cases and test logs. In this article I describe best practices and tips for starting a new project. I think that by following them, you will make the software development process as effective as possible and adjusted to conditions of your project.